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	<title>Courtney James Houde / Copywriter &#187; Inspirational</title>
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	<link>http://obviouswriting.com</link>
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		<title>A Copywriter&#8217;s Achilles&#8217; Heel</title>
		<link>http://obviouswriting.com/a-copywriters-achilles-heel/</link>
		<comments>http://obviouswriting.com/a-copywriters-achilles-heel/#comments</comments>
		<pubDate>Sat, 29 Aug 2009 20:46:03 +0000</pubDate>
		<dc:creator>cjhoude</dc:creator>
				<category><![CDATA[Inspirational]]></category>
		<category><![CDATA[Personal Development]]></category>

		<guid isPermaLink="false">http://obviouswriting.com/?p=1721</guid>
		<description><![CDATA[Ever make an embarrassing mistake then a few days later repeat it all over again?
I have to confess I have. Even though I write full-time, I still make the same &#8220;dumb bunny&#8221; mistakes over and over again. The difference now is that I catch the worst ones before they get published or mailed. Thank God.
How [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: left; margin-right: 10px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fobviouswriting.com%2Fa-copywriters-achilles-heel%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fobviouswriting.com%2Fa-copywriters-achilles-heel%2F" height="61" width="51" /></a></div><p>Ever make an embarrassing mistake then a few days later repeat it all over again?</p>
<p>I have to confess I have. Even though I write full-time, I still make the same &#8220;dumb bunny&#8221; mistakes over and over again. The difference now is that I catch the worst ones before they get published or mailed. Thank God.</p>
<p>How about you?<br />
<span id="more-1721"></span><br />
I&#8217;m sure you&#8217;ve done the same. </p>
<p>Maybe you wrote an article or blog post and then came back to read it in a day&#8230; and found it riddled with typos. Or maybe you keep on burning your toast every morning. Same difference.<br />
<strong><br />
Anyway, here&#8217;s my theory about this. </strong>I believe we have certain &#8220;patterns&#8221; or &#8220;default settings&#8221; we follow without thought. After all, as human beings we&#8217;re creatures of habit. And I think this really holds us back at times. Because let&#8217;s face it, in writing sales copy or in life&#8230; it doesn&#8217;t take much to throw your results off track.</p>
<p>Another example of this would be the guy who exercises every day and then &#8220;pigs&#8221; out all night. He never really gets in shape because his patterns of behavior are holding him back.</p>
<p>You could call it a BOTTLENECK because it&#8217;s the narrow point that all of our actions funnel through.</p>
<p>You see, we all have &#8220;bottlenecks&#8221; in our lives. They&#8217;re our &#8220;defaults&#8221; our &#8220;patterns&#8221; of behavior and they&#8217;re holding us back from being truly great.</p>
<p>And a really simple way to break out of these &#8220;patterns&#8221; is to simply write them out on index cards and place them near your workplace. Before you do any work (or writing) at all, simply pick them up and read through them.</p>
<p>You&#8217;ll find it gets easier to avoid repeating your mistakes again&#8230; and all of the sudden the results you&#8217;ve been struggling to get&#8230; flow naturally.</p>
<p>It&#8217;s like a bow and arrow. Your arrow could be sharp, straight and fletched with golden plumes but if your bow is crooked you&#8217;re NEVER going to hit your target.</p>
<p>Fix the bow and all of the sudden it feels like something MAGICAL happened&#8230;</p>
<p>You hit the target.</p>
<p>To the outside observer it looks like success came instantly or &#8220;OVERNIGHT.&#8221;</p>
<p>Of the course the truth is a little harder to accept. Because all the luck and practice in the world won&#8217;t bring you success overnight if you&#8217;re shooting with a broken bow.</p>
<p>Your obvious friend,</p>
<p>Courtney James<br />
Obvious</p>
<p><strong>P.S.</strong> Does any of this make sense to you? Let me know what you think and leave a comment below if it pleases you.</p>
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