Courtney James Houde / Copywriter

Here’s a story about a “parasite machine” that prevents chapped hands and If you bear with me I’ll tell you what this has to do with making money online in a second.

Okay…

So here I am at 7:00am… 6 hours too early for any sane person to wake up and I stroll into the McDonalds’ restroom.

I tinkle… sprinkle and go to dry my hands and there’s no towels!

Not that I expect silk sheets or something… but there’s not even a paper towel in sight– but there is one of those damn parasite infested air-drying thinga-ma-bobs.

So I stood there debating…

Should I just use my shirt to dry my hands?

Or should I use the parasites?

Well.

Here’s why I decided to use the parasite air machine!

Right there in bold letters it told me: “Automatically Prevents Chapping”

Man, someone knows what they’re doing and it’s a shame. Even the McDonalds air-dryer is a better ad then 95% of the small business ads run in the local newspaper.

So what’s the marketing/writing tip here?

It doesn’t matter if you’re selling Egg-McMuffins or hand-drying. You have to speak benefits– and maybe incite a little fear!

To tell the truth… I was a bit worried that if I didn’t use the McDonalds air-dryer I’d get chapped and bloody hands in the cold North Bay air…

Scary.

And that’s the power of a few words.

Your obvious friend,

Courtney James
The Obvious Writer

P.S. ANNOUNCEMENT: I may be offline for a few days because I’m moving today… I will probably go through internet withdrawals but if I should survive the trauma… I’ll be back soon. Love you guys… and gals.