Thanks for stopping in.

Of course you’re right!

Much of the results are due to the amplification effect.
And there are a lot of factors you can’t account for. Even the weather
can influence the response of ads!

The cool thing about bit.ly is it actually shows you who’s “retweeted”
your links… so you can actually see what’s happening and account for
a few more variables.

I have no gripes about the results!

Which you can measure of course…
even if you can’t always replicate them

Unfortunately, the story may be a little more complicated than a traditional split test. If a tweet is retweeted by a big name on Twitter, then that headline will naturally get more clicks, and be retweeted again and again.

I call it the “amplification effect”. More retweets will fuel yet more visitors and retweets. On the other hand, the second headline clearly got the attention of more people, and was retweeted perhaps for the reason Priya pointed out.

Anyway, scientific or not, you can’t argue with the results

Getting clients to agree to anything is an
exercise in persuasion itself.

I’ve started avoiding any client that doesn’t
understand the power of words because it’s a
losing battle from day one.

Too much work… too little pay.

I’m curious though…

Heading over to your blog to see what’s up.

But, sadly, although Testing is Good, try getting clients to agree – or even know what you’re going on about! I’ve found most people don’t want to think and consider – they want it done! now! no time to waste!

Sigh.

I’m not sure people really understand what words do. They think one sentence is as good as another so long as they both say the same thing. They don’t realise that *how* you say something is as potent as *what* you say…

Oops… best stop rant now!

Love the blog, BTW. Got to get mine going again, and you’re great inspiration

The first one was a little too slick to work.

Hype kills and at the time I thought I was being clever.
Bad idea. But what really amazed me was how many
clicks the second link received.

I mean, it’s now up to almost 10 times the clicks of
any link I’ve ever posted with the exception of one
link I re-use all the time.

Crazy…

Goes to show the power of words.

And almost forgot…

Thank you for stopping in and
commenting! Really cool of you.

I hope to see you back again Priya.

The first was way too hypey – unbelievable even. I’d have looked at it and said, “Yeah, right! So what’s new?”

The second offered to teach me something, to help me write better. I’ve realised that the best benefit you can give to others is to MAKE THEM LOOK GOOD. I’m not a hotshot marketer, but I’d sure like to impress my followers with better tweets and the second offered a way to do that.

I was pretty amazed too.

I mean, I’ve known about the value of testing for
three years now but it’s quite a different thing
to really see it in action.

But it’s worth it.

I can only imagine how easy it would be for some
small businesses to cash in big with this little tip.

Also..if my girl was waiting for me, I would not be checking my stats. I’m not at that level of geekdome yet, and for that I am proud.