Courtney James Houde / Copywriter

If you’re in business or marketing then this simple 15 minute change can multiply your income by as much as seven times.

Mind you… if I multiplied my income by seven times you’d still need a microscope to see it! However, you may be in position to take advantage of this simple little insight.

So what the heck am I talking about?

Well, if you’ve read the marketing books and listened to the gurus then you know they have a simple answer for everything.

When in doubt… test!

A test is simply an experiment in results. The key is to measure them and to only test for big differences.

For instance, you might write two headlines and measure which one pulls in more visitors for your blog.

Or you might measure the amount of inquiries you’re getting from two almost identical classified ads with different contact methods.

All in all… It really sounds pretty boring, but let me tell you something:

It isn’t by far!

And I can give you a great example of a test that thrilled me. I was so excited I almost couldn’t sleep. Heck, my girlfriend was laying there in bed behind me… waiting for me… and here I was measuring the results of two headlines I’d written for a blog post.

One headline read:

“16 Spicy Tweets For Hotshot Marketers”

The other headline read:

“16 Ways To Write A Tweet”

One of those headlines pulled 6 clicks in about 12 hours. The other headline pulled 42 clicks in less than two hours and after reposting it… IT PULLED 109 CLICKS!

Not to mention the “retweets”. Seven people “retweeted” my blog post to their followers on Twitter! Seven… and this post is still pulling.

So, can you guess which headline pulled in those hundred visitors and which headline fizzled out and only pulled in 6?

Guess!

Then check out this little picture of my bit.ly stats…

Seriously, check this out:

Hmmm…

Well, I can’t blame you if you guessed wrong because I really thought: “16 Spicy Tweets For Hotshot marketers” would pull… It just sounded fancy and cool to me.

But… I was shocked when the simplest description of my blog post: “16 Ways To Write A Tweet” pulled seven times more visitors into my blog!

Can you imagine?

I mean, really think about this. If you ran an ad in your local paper (Let’s pretend you have a commercial cleaning business) and each customer was worth about two hundred dollars a month to you. Let’s say you’re pulling in three solid customers a month running your ads then all of the sudden… with one little change you pulled in 21! The same ratio (seven times) as my simple little headline change.

If you were making $600 in sales a month… now you’re making $4200 extra a month! And of course, in a business like cleaning your customers often sign in to year long contracts with you. So in reality you’re making: $50,400 dollars extra in the span of a single year. And this is on top of your existing client base!

Not bad eh?

All because you changed the headline of your ad and tested the results.

But the funny thing is… no one does this.

I’ve tried to get clients in my hometown by explaining this simple principle to them. They just don’t get it. They’d rather spend a thousand bucks a month running ads that simply aren’t getting the results they could be with a few simple tweaks. And the really sad part is that almost nobody measures their results.

It’s a weird world we live in.

And this is why I know my future is secure.

Because “In the land of the blind men the one-eyed man is king.”

Something to think about.

If you enjoyed this article then your followers will too. Simply click the little green “retweet” button at the bottom of this post and share it with them. Break up their dreary day.

Your obvious friend,

Courtney James
A.K.A. Obvious Writer