If you’ve ever had to write your own copy then you’ll enjoy this collection of copywriting quotes from The Robert Collier Letterbook.

(Even if you’ve already read this gem of a book.)

I know they’ve been friends of mine on my own personal journey to wealth and abundance. And I’d like to share them with you.

“Study your reader first– your product second. If you understand his reactions, and present those phases or your product that relate to his needs, then you cannot help but write a good letter.”

“It’s a matter of bait, that’s all.”
“How can you tie up the thing you have to offer with that bait?”

“Before you put pen to paper, before you ring for your stenographer, decide in your own mind what effect you want to produce on your reader– what feeling you must arouse in him.”

“When it is action you want, go after the emotions every time!”

“What is persuasion? Nothing but finding the motive that will impel your reader to do as you wish, then stirring it to the point where it is stronger than his inertia, or his economical tendencies.”

“There are only two reasons why your reader will do as you tell him to do in your letter. The first is that you made him want something so badly that of his own ertia he reached out for your order card to get it. The other is that you have aroused in him the fear that he will lose something worth while if he does not do as you say.”

Compare this last quote to Napoleon Bonaparte’s:

“Men are moved by two levers, fear and self interest.”

But here’s another Collier power quote:

“The one thing that should always be borne in mind is that it is not merchandise you are selling, but human nature, human reactions.”

But in the end:

“It all comes back to the point we made in the beginning…”

“It’s a matter of bait, that’s all.”

According to Robert Collier himself.

Now, writing copy that sells is no easy task but it helps to keep it all in perspective. This is why I love the Collier Book. It holds a special place in my heart and it truly can be called “The Copywriter’s Bible.”

Your obvious friend,

Courtney James
The Obvious Writer

P.S. I really recommend you buy an actual book and not a digital copy. Because I’ve bought both and the price is practically the same. And the digital copy really sucks because you have to print it out to be able to read it without straining your eyes.

P.P.S. UPDATE: If you’re interested in getting more sales then I recently added a FAQs section about how to get more sales. It also explains everything you need to know if you’d like to work with me personally. Here’s the link: FAQs About Getting More Sales.

Just a thought.